Tally

Tally launched in 2020 with one clear differentiator: a completely free plan with no limits on the number of forms you create or the number of responses you collect. In a category where every major player caps free-tier responses between 10 and 100 per month, that position resonated immediately with independent creators, freelancers, and small-team operators who needed real forms without a monthly bill.

The builder takes cues from Notion's block-based editor. You type a slash to insert question types — short text, long answer, multiple choice, checkbox, dropdown, file upload, date, rating, and ranking — and drag blocks to reorder them. The editing experience is keyboard-friendly and fast. Conditional logic lets forms branch based on respondent answers, and calculated fields can sum or multiply numeric inputs. Finished forms can be shared as a link, embedded as a popup or slide-in panel, or embedded inline into a webpage — including inside Notion pages, where the integration is especially seamless.

The free plan includes Tally branding in the form footer. The Pro plan ($29/month) removes it, adds a custom domain, unlocks priority support, and enables Notion database sync and some third-party integrations beyond the basics. Zapier and Make connections are available on free, which keeps Tally functional in most automation stacks without upgrading. There is no self-hosting option — data is stored on Tally's cloud — so teams with strict data residency requirements will need to look elsewhere. But for the broad middle of use cases, Tally's free tier is more capable than competitors' paid starter plans.