Auth0
Identity-as-a-service platform for adding authentication and authorization to any application.
Updated 2026-06-28
Auth0 made adding authentication to a web or mobile app approachable at a time when the alternative was implementing OAuth 2.0 flows, session management, and brute-force protection from scratch. Its hosted Universal Login pages, SDK coverage across every major language and framework, and a marketplace of social and enterprise identity connections meant a developer could wire up production-grade login in hours rather than weeks.
Okta's 2021 acquisition didn't change the product fundamentally, but it shifted the commercial reality. Auth0's pricing is MAU-based, which sounds reasonable at small scale but compounds quickly for consumer applications with tens of thousands of active users. The B2C Essentials plan starts around $35 per month and covers 500 MAUs; moving to 10,000 MAUs pushes the bill into the hundreds. Teams that built on Auth0 early, when free tier limits were more generous, have found the cost curve increasingly uncomfortable.
There is no self-hosting path. Auth0 is a fully managed SaaS, and all authentication traffic, user records, and session tokens flow through Okta's infrastructure. That is fine for teams that prioritize convenience, but it creates a compliance barrier for organizations in regulated industries and a dependency risk for anyone who wants data residency guarantees. When either cost or control becomes a constraint, the open-source identity providers in this directory are where teams typically look first.
Key features of Auth0
- Universal Login with customizable hosted UI pages
- Social and enterprise SSO connections (Google, GitHub, SAML, LDAP, AD)
- Passwordless login via magic links, SMS OTP, and passkeys
- Multi-factor authentication with Duo, TOTP, and push notifications
- Actions and Rules for custom logic in the authentication pipeline
- Attack Protection including breached-password detection and bot scoring
Pros
- Fastest path to production-grade auth — SDKs for every major language and framework
- Handles compliance edge-cases (MFA, adaptive auth, brute-force protection) out of the box
- Extensive documentation and a large developer community
Cons
- MAU-based pricing escalates sharply past the free tier, especially after Okta acquisition
- No self-hosting option — data lives on Auth0 infrastructure
- Deep SDK integration creates significant migration cost if you need to switch
Auth0 pricing
from $35/mo · freemium · Proprietary
Teams that need battle-tested authentication fast and can accept SaaS-only delivery at managed cost.
Looking to switch? See the best Auth0 alternatives ranked side by side.
Frequently asked questions
Is Auth0 open source?
No. Auth0 is proprietary software with no public source or self-hosting. If that matters to you, see the open-source alternatives listed on this site.
How much does Auth0 cost?
Auth0 starts at from $35/mo on a freemium model.
Can I self-host Auth0?
No — Auth0 is hosted only. Several alternatives in this directory can be self-hosted.
What are the best Auth0 alternatives?
See our ranked list of the best Auth0 alternatives, compared by features, price, license, and self-hosting support.